01
Honesty First
Clear communication and straightforward information at every step.
About Kinomi
Built Around
Truth.
Kinomi connects customers with Japan through honest guidance, direct sourcing, and care in every detail.
About Kinomi
Built Around
Truth.
Kinomi connects customers with Japan through honest guidance, direct sourcing, and care in every detail.
Who We Are
More Than a Name.
Kinomi was born from a combination of our founders’ Japanese last names: Kinoshita and Nomi.
Together, Kinomi also translates to “fruit from a tree.” To us, that reflects the care behind every product and every customer journey—nurtured from the beginning and handled with attention through to the end.
The name is also a reminder of the values at the heart of our business: honesty, transparency, and quality without compromise.
Why Kinomi Exists
A Better Way to Import.
When Yooto and Ashwin entered the Japanese export world, they saw how often customers faced hidden markups, unclear information, and misleading listings. Kinomi was created to offer a better way.
02
Direct Sourcing
Products sourced directly from auctions, without unnecessary middlemen.
03
Care in Every Detail
Every request is handled with the attention and quality we expect for our own.
The Kinomi Promise
Trust Is Built Through
Integrity.
Founded by Yooto Joo and Ashwin Nomi, Kinomi is driven by a shared commitment to honest service, direct sourcing, and a better import experience.
YOOTO JOO
President of Operations
ASHWIN NOMI
Chief Executive Officer
The Kinomi Promise
Trust Is Built Through
Integrity.
Just as the quality of a fruit depends on the health of the tree that bears it, we believe trust is built through the integrity of the business behind every transaction. Kinomi is committed to fair pricing, honest guidance, and a better import experience from Japan to your hands.